SERVICES
W Design provides services in web design, graphic design, brand development, social media management, and more. Read on to learn about how services and feel free to reach out to Emily with your questions.
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New & prospective clients
Prospective clients (and returning clients with new projects) are welcome to schedule a free, one-hour consultation to discuss website and/or marketing needs and goals.
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Web Design
Your website is your online presence—the digital manifestation of your business.
When I create websites for businesses and organizations, my goal is to make sure that first time visitors can immediately understand who you are, what you offer, what makes your business or organization distinctive, and what to do next.
Your site should be easy to navigate so that visitors can easily “dive deeper” and find specific information on any particular topic, product, or service.
I use Wix Editor exclusively for web design and hosting.

How complicated is it?
Creating a website does not have to be complicated at all. It’s simply a tool for telling the world what you do. If you can explain your business concept or your organization mission in conversation, then you have what you need to start your website. It takes work. But you don't need a second career in IT or an outsized investment of time and resources in order to to have a great website. After all, all that energy needs to go into your actual business!

The heart of your business is YOU—your expertise and the quality of your work.
It’s everything you do.
A website is just a tool for communicating those things to your future customers.
What happens after my site is built?
It depends on what you need and want.
Go forth!
Back when web-design was my side-hustle, I loved the concept of short-term relationships with clients: I’d make the website, then I’d hand it off to the client after providing training on how to edit and maintain the site. Then we’d go our merry (separate) ways. If you enjoy a DIY approach and you like tinkering and figuring things out, this might be the right direction for you. I stay in touch with clients who choose this option so they know I am available to do some quick troubleshooting or point them to the right resource to help solve a specific problem.
Let’s be a team
If your business needs more ongoing support, I am available to stay on the project and ensure your site stays up-to-date and evolves with you and your business. This might be a good direction for those who do not have the time or staff to take on website maintenance and anticipate significant website changes or developments in the period following your website launch.
“I have a website already…but I still need help”
If you already have a site built on Wix or WordPress and you need help with a re-vamp or regular maintenance, let’s talk! While I do not build WordPress sites, I have experience in editing and maintaining them.

Brand Development
If your business concept is completely new, W Design can help you flesh out the details of your brand so it is truly representative of your strengths, values, and personality.
Brand development deliverables include but are not limited to:
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Logos
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Color scheme and fonts
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Branded messaging and language
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An arsenal of relevant graphics and/or stock photos
When thinking about branding, I consider questions like:
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What words typically describe your area of business? Is it predictable and organized? Recreational? Serious and weighty? Spontaneous?
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What makes you and your particular offering distinctive from others options?
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Is your business tied to something specific like a location, landmark, persona, or something else? If you had a mascot, what or who would it be?
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What emotions do your customers have when interacting with your service or product?
Graphic Design
Graphic design comes hand in hand with my web-design work. I can create graphics and edit photos as needed for your project so you don’t have to hire a separate designer.
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Please note: I don’t offer photography services.
Graphic design services are also available for other applications such as:
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Print: posters, postcards, brochures
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Email campaigns
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Signage
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Social media
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Advertising
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Logos
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Video editing


Social Media
Love it or hate it, social media is another important extension of your business’ online presence. If you are looking for a way to create a social media presence that aligns with your brand, stays current enough to send you leads, but is not an all-consuming activity, let’s talk!
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Social media services may include but are not limited to:
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Account setup
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​Content strategy
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Social media calendar planning and scheduling
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Content creation, editing, consulting
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Copywriting and design